How to sell your product via email (...and anticipate objections!)

How to sell your product via email (...and anticipate objections!)

Do you email prospective customers about your product?

Have you ever wondered what they’re thinking when they read your message?

They’re thinking of reasons NOT to buy. They’re thinking: “It’s too expensive. How do I know that it will work? Maybe there’s a better one out there.”

It doesn’t have to be this way. You can anticipate those objections and neutralize them before they arise. This is how:

1. State the objection to gain trust

For example, write:

“You may be thinking: how does this product compare to {Competitor’s Product}.”

“What if this product doesn’t work?”

2. Offer evidence to neutralize the objection

A great form of evidence is social proof. For example:

“9 out of 10 people preferred our product over {Competitor's Product}.”

“{Customer Name} said that our product made him twice as efficient.”

3. Neutralize the objection by offering guarantees.

For example:

“If you're unhappy, you can cancel within 30 days.”

“If you find an equivalent product at a lower price, we’ll match that price.”

You can write emails that sell

If you want to use these techniques in your writing all the time, then check out SplashPad.

SplashPad helps you write better emails by suggesting language, such as the tips above, while you write.

You may be thinking to yourself, “How do I know if SplashPad will improve my marketing and outreach efforts?”

By using techniques from best-selling authors and techniques that have been proven to work in top-performing marketing campaigns, SplashPad can help you get more responses and sell.